By Jason Fry for Neiman Journalism Lab
Earlier this week Gawker’s Hamilton Nolan wrote that Rolling Stone has little hope of capitalizing on the notoriety of Michael Hastings’ profile of Gen. Stanley McChrystal to increase newsstand sales and drive more subscriptions. As Nolan writes, “[w]hereas once people would have rushed out to newsstands to pick up copies of Rolling Stone and read what all fuss was about with McChrystal, now they either A) read that one single story on RS’s website, for free, or B) read it at the competition’s website for free, which is what happened in this case.” (Rolling Stone’s inability to get its own story online in a timely fashion remains frankly mind-boggling.) Nolan argues that Rolling Stone, Esquire and Vanity Fair put out stories as Read More
